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He has developed complete in-store shop environments for Toys R Us and FAO Schwarz. Dan’s has had an almost lifelong obsession with stop motion animation. It started while a teenager. Many years were spent perfecting all the skills required to create a finished movie. After starting his own studio, he turned this lifelong hobby into a business. Dan has created animation for companies such as Mattel, LEGO and Sony. He has also created commercial work for several other clients and has contributed his skills to several feature films. Dan Anderson, the father-figure of AnimationDaddy, (his daughter came up with the name) has been in the creative field for over 20 years. Dan started his career as a storyboard artist and illustrator for an audio visual/animation company in San Diego, CA. After moving to the East Coast he held positions as Art Director and Creative Director for several international companies. Dan was the Creative Director for LEGO, the construction toy company, for 8 years before branching out and forming his own design studio. Dan has developed branding and corporate identification for many corporations. He has been on teams to develop TV shows, both animated and live action, created and directed TV spots, developed toy lines as well as creating numerous marketing campaigns and advertising materials.